Put their Soul in a Hole
If you want to influence your prospects’ stories, you need to know how they work. Find out how telling Soul in a Hole stories help you convince prospects, bosses, and stakeholders that you’re amazing.
Don’t read these blogs.
Each of them contains some tool, technique, or strategy to help you write your copy righter. So, if you read them all, you might not need me anymore.
You’d think I’d stop writing them. Fill the site with pretty puff pieces instead. But I won’t.
Because you deserve better than blog standard.
If you want to influence your prospects’ stories, you need to know how they work. Find out how telling Soul in a Hole stories help you convince prospects, bosses, and stakeholders that you’re amazing.
Your marketing copy talks the talk. Your case studies should show how you walk the walk. Find out how to get your customers to toot your horn for you.
Fear gets a bit of a bad rap. After all, it kept us safe from sabre-toothed tigers. But fear can also turn us into tiger tidbits. Find out how to use fear to get your copy righter.
How do we make decisions? And how can your copy influence those decisions? Find out how Your Copy Righter can feed the monkey, buff the top hat, and persuade people to do what you want.
Because long copy works better than short copy, you filthy animal.
When your budget is smaller than you’d like, it can feel like your hands are tied. But Your Copy Righter can get big results on a small budget.
Your marketing always has a story. It’s just not always you who’s telling it. But be your prospect’s mentor and you’ll be part of their story from the very beginning.
‘Who f**king cares?’ is the question you’re not asking yourself. And it’s why your copy stinks.