Are you putting your prospects into a content coma?

Your Copy Righter is the shot of caffeinated copy that wakes up your prospects, makes you look good, and generates new sales.

It speaks to your prospects with personality, opinion, and purpose, entertaining them in order to educate.

Because B2B shouldn’t mean Board 2 Bored. After all, “You can’t bore people into buying.”

So stop laying out pillows and horlicks for your prospects and inject a little caffeinated copy into your brand.

How I bake your copy cake

Your copy righter is like a Great British Bake Off showstopper: it looks great and there’s a lot of unique work that goes into it.

Here are the secret ingredients that guarantee a handshake every time your copy, righter comes out of the oven.

Self-Raising Research

Expert interviews, customer discussions, language analysis. You don’t need to do any of it. I’ll do all the research needed to make your copy, righter.

A Sprinkling of Levers

Your prospects think they’re logical. But, like everyone else, their heads rationalise decisions their hearts already made. I use the right copywriting techniques and behavioural psychology to pull emotional levers and persuade your prospects to act.

Lashings of Zombie Food

You came to me for creativity, opinions, and experience. So every word comes straight out of my brain. No AI, no outsourcing, no cheating. Just my tasty frontal lobes.

A Spoonful of Strategy

Strategic thinking is key to getting your copy righter. I consider where the copy will sit amongst your other content, where it sits in your buyer journey, and what I can do to exceed your business objectives.

Sticky Promises

You want a copywriter who’s easy to work with. Who does what they say they will. Who turns up on time and hits deadlines. Your Copy Righter is as much about keeping promises as it is about great copy.

I whisk all these ingredients together with the Oxford English Dictionary and bake it at gas mark 4.

Ready for a taste?

How do I get my copy righter?

Wondering where my word-babies come from?

Well, when a client and I like each other very much, we work together on a project and make some magic happen.

Faceytalk

Every project starts with a quick video call. This lets us both talk through the project, ask any questions, and see if we’re a good fit for each other.

Projection

From all of this, we’ll outline the project. Spoiler alert: sometimes this won’t look the way you thought it would. Part of my job is to come up with creative solutions, so I’ll always be looking for the best ways to solve your problems.

Paperwork

Dull but important. The contract sets out exactly what you’ll receive and when. The invoice will (usually) be for 50% of the agreed fee (the rest is due upon final delivery). Once these are signed and paid, I can get cracking.

This is where the fun begins

Where appropriate, we’ll set up calls with your in-house experts for technical insights and with customers for their client-side insights.

Then, once I’ve got everything I need, I get to writing.

Writing isn’t very exciting to watch. It’s why you’ll never be sitting down to watch the Great British Write Off.

So I don’t offer livestreams or updates (Dear Diary: today I wrote 1000 words, deleted 1002, cried a bit, wrote 50 words and liked some of them). But rest assured: the magic is happening.

Deadlifeline Day

The word “deadline” is morbid, innit? And Your Copy Righter will give your business a new lease of life. So “lifeline day” it is.

This is the day you’ll get your shiny new words in a Google Doc by 17:30. I’ll add any suggestions about how the design or layout could accentuate the impact too.

Need some tweaks? Don’t worry, I’m happy to make any little changes you might need.

Ticket to smug-ville

Time for you to put your feet up, happy in the knowledge that you’ve got some stellar copy that will achieve your business objectives and prove to your boss that getting Your Copy Righter was a smart idea.