How much? The answer: it depends. Every project is different, with unique needs, demands, and business objectives behind it. That's why I offer a fixed quote for each project. Here's what those quotes might look like.
When every project has different requirements, timeframes, and business outcomes, flat rates don't make sense.
I offer fixed quotes for each project so you (and I) get peace of mind and certainty.
So you like the idea of fixed quotes. But you still want to know what sort of budget you'd need for Your Copy Righter. Here's some price brackets based on the work I'm often asked to do.
Every quote I offer includes any necessary briefing calls and interviews with your experts, customers, and third-parties. They also include two rounds of amends to make sure Your Copy Righter is just right.
The shop window that sells while you're sleeping. This is one we want to make sure we get right, so you're putting your best foot forward at all times.
A 5-page website can range between £1,950 and £5,950.
We're not talking a couple of paragraphs and a fake quote here; this is a proper customer interview full of pure gold your competitors just can't manage.
I charge between £490 and £1,090 for case studies.
We're talking substantial research, interviews with both your experts, third-party experts, and your customers. A lot of work goes into a solid white paper.
With that in mind, set your budget engines between £1,950 and £4,950.
Remember: you're one click away from losing access to someone's inbox. From announcements to educational courses, newsletters to auto-responders, you want to knock it out of the park every time.
For series of 5 emails, tune your frequencies between £1,750 and £2,490.
Naming products, devising slogans, positioning, internal guides. This is existential stuff, helping you and your teams understand who you are and helping prospects understand why they should buy from you.
There's a lot of range to brand work, so I've charged as low as £700 and as high as £4,950.
Establishing your voice and your style is vital to presenting a clear, consistent, trustworthy identity to your customers. This involves a number of internal discussions before creating something that anyone in your business can pick up, understand, and use.
Tone of Voice and style guides range between £1,950 and £3,950
Yes, I quote on a project basis. But I appreciate you may need a day rate to compare with other writers.
When your copy regularly brings in £100,000s of revenue, it’s no surprise that there are some copywriters out there charging £2,000 a day.
Bet you’re glad you can get Your Copy Righter for £500 a day, eh?
And with the average copywriter’s day rate being £480, it’s only £20 for the better than average copy you deserve.
Pretty good deal, right?
My goal with every project is to make you sit back and think, "Wow, I got a big bang for my buck."
And that's exactly what Penni and Jo thought once I'd delivered their web copy and their new slogan: "Two women. No middlemen."
“It's impossible to name the ROI on what that tagline has done for us.”
Penni Pickering, Co-Founder of Kabo Creative
